Racing Post B2B deal gives Ascot racegoers tipping expertise

Racegoers at Ascot, Britain’s premier racecourse, can now benefit from expert advice provided by Racing Post B2B bet prompts and Racing Post Predictors on screens throughout the racecourse. The addition of the Racing Post’s tipping expertise was reported to be “warmly welcomed by the public” at Ascot.  

The new service coincided with the successful launch of Bet With Ascot, the racecourse’s pool betting operation in partnership with Totepool, on the Summer Mile weekend of July 13-14.

Racing Post data and Predictors were also incorporated in Ascot‘s racecards.

Bet With Ascot‘s Managing Director, Alastair Warwick, praised the successful launch and the partnership with Racing Post: “Incorporating the Racing Post Predictor and information into our racecards and on to our betting TV screens was warmly welcomed by the public at launch.

“It’s great to be working with such a respected authority within the industry and it was clear from walking around the site that people were very much taking notice of the visual predictions.”

The Racing Post tipping content is displayed in the main concourse and around the track to give customers the advantage of expert advice before placing a bet.

Each screen displays three prompts per race and the Racing Post Predictor for every race, with Bet with Ascot branding. As well as the screens, Racing Post Spotlight comments for every runner, betting forecasts and Racing Post Predictor are printed in the official racecards.

Racing Post B2B Director Eugene Delaney reflected on the opportunity Racing Post services can provide in delivering high-quality bet prompting content to customers on racecourses.

“The Racing Post bet prompts and Predictors have been developed to give customers snapshots of stats, helping them to make an informed decision when placing a bet.

“Having this content on display at Ascot is a first for Racing Post B2B and an opportunity for more racecourses to use our products.

“It’s great to be working with a prestigious venue such as Ascot and we are delighted our content is being used across the venue.”


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