Racing Post B2B announce new Orenes deal

Spanish gaming company Orenes Grupo has become Racing Post B2B latest partner after a recent deal saw Racing Post B2B provide racecards for both horse racing and greyhounds to use in the group’s Vivalasuerte.es stores and mobile app.

Orenes are looking to take advantage of the recent growth in the horse racing market, in Spain, by teaming up with the ‘market leaders’ and displaying Racing Post content on their mobile app and in-store across the company’s 350 stores nationwide.

Speaking about the deal Orenes Sportsbook Director, Juan Jose Lopez said the decision was swayed by Racing Post’s experience in the horse racing and greyhound market.

“Having over 30 years experience in the horse racing industry it was an easy decision to go with Racing Post for all our racing content. The market leaders will provide us with key information to help our customers both in store and online.”

The racecards contain essential elements to help customers find that all-important winner. On each race card, Orenes customers will now benefit from having latest form figures for every horse, details of the jockey, trainer and owner, weights and breeding at their fingertips.

Racing Post B2B, International Sales Manager, Daniele Alfonso discussed how it important it is to be partnering with new companies in Spain.

“Our content helps bookmakers enhance and optimise their offering with bet-prompting and bet-generating content. Partnering with Orenes Grupo is an important step for us as we grow our business in Spain. The content will help the bookmakers inform their customers about UK and Ireland horse racing and greyhounds.”

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