Ladbrokes Coral have reported a good initial customer reaction to the two new ‘concept shops’ they opened in December and will evaluate their performance before deciding on further rollout plans.
The new shops – one a Coral on Warren Street in London, the other a Ladbrokes on Stephenson Street in Birmingham – feature the latest in design and technology, including a number of new Racing Post products.
Ladbrokes Coral’s strategy and business development director for UK retail Bejay Patel said: “Feedback from customers and colleagues alike has been hugely positive, with comments centred on the welcoming environment as well as some of the new technology, including the speed of our new Betstation cabinets and the ease of using the Racing Post digital betting shop display.
“We know we won’t have everything spot on, so moving forwards we will be evaluating the performance of both shops via feedback from colleagues, customers and financial metrics to determine which aspects work best before deciding on next steps for further rollout.”
The shops feature the Racing Post’s new sports bet prompt screen, the latest interactive version of the digital betting shop display and a ‘departure board’ showing the next races supported by the Racing Post verdict.
Other technology in the shops include Ladbrokes Coral’s proprietary EPOS (electronic point of sale) system Omnia, facial recognition software to help in the battle with problem gambling and digital marketing screens.
Patel said: “We firmly believe in the future of an omni channel Ladbrokes and Coral betting business, and this investment represents a commitment to that cause underpinned by a more digitalised experience.”
He added: “Whilst the retail betting landscape is undoubtedly going to change in the months and years ahead, we are confident that we will continue to lead the field and shape the future of fun, responsible betting and gaming on the high street.”
The Racing Post will be demonstrating products such as the sports bet prompt screen and digital betting shop display at next month’s Ice London.
Racing Post B2B head of retail Alan Pepperell said: “We are delighted to be working with Ladbrokes Coral on their retail shop of the future. The concept shops showcase the breadth of content the Racing Post now has available to racing and sports bettors.
“We are uniquely positioned to provide expert, betting focused content for all live sport, ensuring customers can get the best advice and analysis at the right time of the day.
“We’ve launched some brand new products in store as well, the new interactive digital BSD and the Racing Post sports bet prompt screen, which countdowns the next live events, are designed to enhance the customer’s enjoyment of sports betting.”